Start Here
Welcome. Let's figure out what you actually need.
Pick the path that matches where you are right now. Or take the quiz if you're not sure.
Digital Marketing & PR
You need more of the right people finding you — consistently. Content strategy, lead systems, and PR placement that gets you in front of audiences that actually buy.
See what's included →Website Creation
A site built around one job: converting visitors into clients, bookings, or buyers. Strategy, design, and copy — built to earn trust before anyone picks up the phone.
See what's included →AI Automations
The repetitive task eating your Tuesday? Automated. We audit your operations, find where time is leaking, and build the workflows to stop it — done with you, not handed off to a tool.
See what's included →Brand & Creative
Your brand is the first thing people experience before they ever talk to you. I build the full visual identity — logo, color system, typography, and everything that flows from it — so your business looks intentional, consistent, and credible everywhere it shows up.
See what's included →Government Contracting — Is it for you?
You have a business and you've heard government contracts mean steady income. But you don't know where to start, what qualifies you, or whether it's even worth it. I break it down — what it is, how to register, and what to expect — so you can decide with a clear head.
Not sure which track fits? → Take the 3-minute diagnostic and get a straight answer.
As seen in
"Government contracts can be a reliable way to build a small business. Getting the U.S. government as a client is not difficult if you know how." — Lucy Were, Founder & CEO · LW Business Innovations
The Book
Start Over As Many Times As You Need To
You found Lucy through her writing about ADHD, nervous system regulation, and starting over. Get the book — and get started.
About Me, Briefly
I'm Lucy Were.
I run LW Business Innovations LLC, a WOSB-certified, woman-owned firm based in the DMV. Kenya- and Germany-rooted. U.S.-based. I help service businesses get clear, build the system, and make money.
Brand, marketing, web, AI automation, and government contracting education. That's the whole offer. No agency. Just me.